BUS 572- Blog 5 Google Course Reflection

After taking the Google Analytics courses, I learned a great deal about the specifics of Analytics and how you can tailor them to fit your business needs. It really helped to have the instructor break down everything and start from the very beginning, understanding the purpose of your business. If you cannot understand that, you cannot determine your KPI's or desired outcomes. I found the different forms of data collection very useful-- I learned that "you’ll use the JavaScript tracking code to collect data from a website, but a Software Development Kit, called an SDK, to collect data from a mobile app". It is very important to specify this. The instructor also talked about how you can filter out employee data and how to collect, configure, and process data. Unfortunately, our client has not enabled Google Analytics on her site and until she does, her business will not benefit from it.